Tony Robbins discusses the “invisible forces” that motivate your actions — and high-fives Al Gore in the front row.
Category: Perspective
Rory Sutherland: Life lessons from an ad man
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.